Wool is one of the original super fibres with production and uses that dates back approximately 10,000 years in Asia Minor. It’s natural, renewable and biodegradable qualities are creating waves of interest as innovators look to sustainable alternatives to synthetic fibres.
The advantage of wool doesn’t stop there. It has many safety benefits too. This breathable fibre helps control humidity and keeps you cool in the summer and warm in the winter. Plus, it’s flame retardant!
In New Zealand, there are millions of sheep and plenty of ingenious people. In fact, wool is so versatile we are even making surfboards and shoes out of it!
We use two types of wool in our Woola range: Purewool and Southwool.
Purewool is 100% New Zealand wool with nothing else at all. It’s so natural it even smells a bit like nature. All our Purewool comes directly from the farms here and then undergoes a unique crimping process that gives it incredible volume and resilience. When you open a bag of tightly packaged Purewool you’ll be amazed at how it bursts out to resume its original volume. This springiness and loft is the result of the crimping process that makes it so ideal for mattresses and other bedding products.
Our Southwool is 95% New Zealand wool products with just 5% bonding fibre. It’s still mostly natural and just as soft. The bonding fibre is similar to microfibre and it keeps the wool lofted. The difference between Southwool and Purewool is in the crimping process